Too Much Dough Got You Low?

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This hilarious fake ad targets the proposed Border Adjustment Tax, or BAT tax. It’s a parody of the typical infomercial-type ads that feature goofy shots of people struggling to perform everyday activities. And then, of course, enter the charismatic spokesman with the solution!

Except in this ad, people are struggling to close their overstuffed wallets or haul handbags loaded with cash up the stairs. It’s really brilliant.

The tax is opposed by the National Retail Federation, which produced the ad and will run it during Saturday Night Live this weekend.

About the writer: Chris Rochester is editor in chief of Morning Martini. He’s a communication specialist with experience in the private sector and on various campaigns. He's the communications director for the John K. MacIver Institute for Public Policy. Commentary here is strictly his own.