Presidential Candidate Scott Walker

So, Governor Walker announces his much-anticipated campaign for United States President tomorrow.

Take a moment and consider the gravity of that statement, Wisconsinites. When our governor formally enters the race we will have the first major contender for the highest office in the country from a major party who stands a real chance at winning.

Morning Martini has trumpeted the potential of a presidential candidate Walker for a long time, going back as far as a year before his re-election as governor, when I wrote that Walker has the unique potential to unite a fractured Republican electorate.

I opined about the virtuous Walker, whose Midwestern humility and down-to-earth values befuddle the sterile, subjectivist-epistemology elites in the bread of the American sandwich, the haughty coasts.

Following Walker’s national re-debut in Iowa and subsequent surge in the polls, I suggested he eschew the limelight and let the campaign simmer to avoid the kind of one-sided media critique that wrecked one GOP campaign after another in 2012, like when the Russian soldiers in the N64 game GoldenEye waltz into your line of fire only to be killed off and vanish; the media is working the controller. As I thought he should, Scott Walker unplugged the console and threw it out the window.

I’ve also written about Walker’s potential to capture some of the seething populist fury into which Donald Trump and Bernie Sanders have tapped on their respective ends of the political spectrum.

The reason Donald Trump and Bernie Sanders have gotten peoples’ attention is that the average voter is nuanced enough to know they’re being lied to by people who are stealing their money and ruining the country they love. Trump and Sanders, short lived as (at least Trump’s) popularity will be, tap into that frustration.

The candidate who plays on people’s intrinsic optimism will not only be unique in this race, but successful. I think that’s the kind of campaign Walker will unveil on Monday.

Walker has fought not only for conservative values in Wisconsin, but for voters who are tired of politicians whose intrinsic focus is on their own political fortunes, creating new opportunities for well-connected friends that, like traditional commodities, can be traded for political capital, and the contemporary balkanizing brand of politics that views individuals as members of blocs who can be used for political ends. Walker’s modus operandi has been a refreshing rejection of class warfare and small-minded micropolicies microtargeted in cannibalistic efforts to pick grapes off the vines of demography.

In short, Walker has great potential to unite Americans once again. I’m not smart enough to come up with it, but we need a new “Morning in America.”

Walker’s the leader to deliver it.

About the writer: Chris Rochester is editor in chief of Morning Martini. He’s an armchair politico, veteran of several campaigns, and communications specialist. He's the communications director for the MacIver Institute. Commentary here is strictly his own.