PREVIEW: State of the State 2014

Pour a martini and hang our here tonight for scintillating insights during my State of the State Liveblog! Watch the action at prosperity.wi.gov.

Nik Nelson January 22, 2014January 22, 2014

This was fun — all 3 of you who popped in throughout the night. Might give it a whirl next week for the SOTU. Nelson: OUT!

Nik Nelson January 22, 2014January 22, 2014

The rally here at the end really rings of a campaign speech.

Nik Nelson January 22, 2014January 22, 2014

Back to early comment — reducing taxes resonates with voters. Good politics. But still to easy for Democrats to leverage.

Nik Nelson January 22, 2014January 22, 2014

It might be easy to pull sound bytes out of this to say that the Guv is just looking out for “big businesses.” While his policies are certainly amenable, they’re also the engines for growth. Business has a bad name.

Nik Nelson January 22, 2014January 22, 2014

$98.6 million decrease in income taxes, targeted to the lowest bracket — a savings of $58 a month.

While I understand the sentiment — and it’s certainly “hard-earned” money — it’s might not be enough to blow the socks off a voter. But it could also be put into more practical terms — $500-some a year. Or enough to cover a cell phone bill each month.

Nik Nelson January 22, 2014January 22, 2014

Will $800 million in taxpayers’ hands stimulate the economy? Or go into personal savings? The effect could be minimal, but it makes for a good talking point.

Nik Nelson January 22, 2014January 22, 2014

The blueprint: Return surplus to hard-working taxpayers of Wisconsin (shot!)

Nik Nelson January 22, 2014January 22, 2014

Ah! Partnership talk ropes in the apathetic, maybe. (Though doubtful they’re listening or watching.)

Nik Nelson January 22, 2014January 22, 2014

97% of the bills I’ve signed into law have had bipartisan support.

A far cry from when the opposition LEFT THE STATE!

Nik Nelson January 22, 2014January 22, 2014

How will Mary Burke approach the issue of economic freedom? She has to understand the implications taxes have on small business.

Nik Nelson January 22, 2014January 22, 2014

Our goal should be to lift more and more people out of the depths of economic despair.

This is what Mitt Romney could never effectively articulate.

Nik Nelson January 22, 2014January 22, 2014

Republicans will always believe in the power of the individual; Democrats will always believe in the power of the state to empower the individual.

Nik Nelson January 22, 2014January 22, 2014

Freedom, opportunity and prosperity are not in the Democrat vocabulary today.

Nik Nelson January 22, 2014January 22, 2014

“…not from the heavy hand of the government but from the dignity that comes from work.”

Nik Nelson January 22, 2014January 22, 2014

Shoutout to UW-L what what!

Nik Nelson January 22, 2014January 22, 2014

Two-year tuition freeze is good business.

http://morningmartini.com/2013/11/04/all-things-unequal-an-economics-primer/

Nik Nelson January 22, 2014January 22, 2014

MUCH quieter applause when heralding union-busting, obviously. Better than boos?

Nik Nelson January 22, 2014January 22, 2014

Manufacturers should be just as valued as doctors and lawyers. Good line, politically.

Nik Nelson January 22, 2014January 22, 2014

“We need to remind our young people about the valuable careers in our skill trades!” Yes! Otherwise you’ll be a hack with an econ degree writing a blog that no one reads.

Nik Nelson January 22, 2014January 22, 2014

The governor values practical education solutions and trade jobs. Mary Burke values everyone becoming a philosophy major and skiing in Peru for a year after college.

Nik Nelson January 22, 2014January 22, 2014

Memo to me: Look up the Wisconsin Fast Forward program.

Nik Nelson January 22, 2014January 22, 2014

Knocked out again.

Nik Nelson January 22, 2014January 22, 2014

Comparisons to the Doyle administration are meant to both position the governor — as a leader and a candidate — and to connect Mary Burke with those policies.

Nik Nelson January 22, 2014January 22, 2014

Guv’s speaking in terms that hit home, more specifically than Mary Burke’s vague and vapid “Wisconsin can do better” yarn ever has

Nik Nelson January 22, 2014January 22, 2014

“Hard-working taxpayer…” Do a shot if you’re playing the catchline drinking game, or just because it’s a Wednesday!

Nik Nelson January 22, 2014January 22, 2014

The walleye fishing approach is a great way to reach the inconsistent and moralistic Wisconsin voter: http://morningmartini.com/2013/11/21/inconsistent-moralistic-wisconsin-voter/

Nik Nelson January 22, 2014January 22, 2014

Food and beverage-related tourism is HUGE. We take our tchotchky shops with cheese and keychain license plates with your name on it for granted.

Nik Nelson January 22, 2014January 22, 2014

Wisconsin is the number 1 producer of cranberries in the US. (I did actually know that.)

Nik Nelson January 22, 2014January 22, 2014

I have to do my homework — Democrats don’t like the A&M tax credit. Why? I remember reading that somewhere…

Nik Nelson January 22, 2014January 22, 2014

Kathleen Vinehout complained the other day about paying back debts before alleviating taxpayers. The Guv now makes the case that they already has.

http://uppitywis.org/blogarticle/governor-lets-first-pay-bills

Nik Nelson January 22, 2014January 22, 2014

Bah! Going to switch to WISN’s stream. (I heart iHeart.) Stand by.

Nik Nelson January 22, 2014January 22, 2014

TECHNICAL DIFFICULTIES. Quick! Alternate the dilithium crystals!

Nik Nelson January 22, 2014January 22, 2014

“Wisconsin is going back to work.” Now contrasting job & business losses during Gov. Doyle’s tenure.

Nik Nelson January 22, 2014January 22, 2014

TECHNICAL DIFFICULTIES. STANDING BY. (Democrat saboteurs?!)

Nik Nelson January 22, 2014January 22, 2014

Ha! Shoutout to jobs in Barca’s district; he’s expected to give the rebuttal.

Nik Nelson January 22, 2014January 22, 2014

As well as Amazon and large manufacturers bringing jobs, too.

Nik Nelson January 22, 2014January 22, 2014

There it is! Talking about many small business growing healthily, but in small numbers, not in hundreds. This is good. Democrats like to ridicule the handful of jobs here and there — but they certainly add up.

Nik Nelson January 22, 2014January 22, 2014

10,000 new business pledge — will talk of the 250,000 jobs pledge come up?

Nik Nelson January 22, 2014January 22, 2014

It’s like the Republican Village People for a new millennium.

Nik Nelson January 22, 2014January 22, 2014

Obviously this move will be ridiculed by the left. It’s showmanship — it’s part of the game that Republicans need to get better at playing.

Nik Nelson January 22, 2014January 22, 2014

Holy optics, batman! Who said, “no, wear your welding mask and construction hat!” Good move.

Nik Nelson January 22, 2014January 22, 2014

Home sales are up because now is the time to buy for those who can afford it. The trouble is getting into a position to be able to afford it, which, as the Guv’s laid out, is easier than ever.

Nik Nelson January 22, 2014January 22, 2014

How will Mary Burke capture economic activity during her tenure in the Capitol and compare it to the governor’s argument here?

Nik Nelson January 22, 2014January 22, 2014

“You can clap for that — that’s alright.”

I remember seeing Chelsea Clinton campaign for Hill at UW-L. She was so uninteresting of a speaker, people weren’t sure when to clap. She kept having to encourage the audience to applaud. I wrote about it for The Racquet, I think, when I was operating under the hilarious pretense of impartial student journalism.

Nik Nelson January 22, 2014January 22, 2014

Here we go: “The state of our state is strong and improving every day.”

Nik Nelson January 22, 2014January 22, 2014

Obligatory — rightfully so — nod to the Men & Women in uniform.

Nik Nelson January 22, 2014January 22, 2014

Fun fact: Matt Walker, son of the guv, just introduced, is running for Chair of the College Republicans in Wisconsin. Shoo-in?

https://www.facebook.com/Walker4WICRs

Nik Nelson January 22, 2014January 22, 2014

A lot more levity here than there will be in a week, when the President addresses Congress. Probably the same amount of bileous partisan pageantry though.

Nik Nelson January 22, 2014January 22, 2014

The wonk equivalent of Joe Buck and Troy Aikman are live, previewing expected announcement of property tax and income tax cuts — and the roughly $150 in relief that means for the average Wisconsinites.

Nik Nelson January 22, 2014January 22, 2014

As a primer for tonight, check out the rundown of the governor’s Blueprint for Prosperity at prosperity.wi.gov. A lot of the speech was leaked ahead of the address. No surprises. As has been rattling around the blabbosphere, this is going to greatly frame Gov. Walker’s platform for re-election over the next 10 months or so.

About the writer: Nik Nelson is publisher of MorningMartini.com and Founder/CEO of OpenBox Strategies, where he connects political candidates and small businesses with excellent digital marketing tools and strategies.